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Why isn’t my website on Page 1 in Google search?

There are over 1.8 billion websites online, and the web grows by millions of web pages a day.  90.63% of these web pages get zero traffic from Google, and 5.29% get only ten visits a month or less.

So, how do you get in the 4.08%?  

In a very, very high-level nutshell: 

  1. Target the right keywords (topics people are searching for in Google) 
  2. Get more backlinks (other domains linking to your own) 
  3. Consider search intent in your page content 

Let’s look at search intent.  

Depending on the keywords you use, Google interprets your request accordingly. Take a search for sunglasses, it could be:

  • Informational (i.e. ‘polarised sunglasses meaning’)
  • Navigational (i.e. ‘ray ban’);
  • Transactional (i.e. ‘cheap sunglasses’ or ‘buy sunglasses’)

Generally, 80% of search intents are informational, and navigational and transactional search accounts for 10% a piece.  

Since the bulk of Google search is essentially research, capitalise on it by considering question words when developing your content, like:  

  • How can I
  • What is
  • How to
  • What are the benefits of
  • How do/does
  • Ways to
  • Guide
  • Tutorial

We’ve mentioned a ‘they ask; you answer’ methodology for websites before. It’s a great way to optimise your pages for search intent. What’s even better is that 53% of visitors are happy to provide contact details in return for informational content, so search intent = more visitors AND more leads. 

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